I've been a person who doesn't eat commericially produced meat for quite a number of years. If someone I know hunted the animal, I would partake & enjoy. My reason for this choice, is not liking how commerial meat animals are treated. And when I came across Creekstone Farms, I thought.....this is meat I can ethically buy and enjoy. And I have to say, this ground beef is delectable. My carnivore family members agree with me......this ground beef is succulent and prized!